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|  | | Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation (1st Edition)
by Lerzan Aksoy (Editor), Timothy L. Keiningham (Editor), David Bejou (Editor)
Hardcover, 170 Pages, Published 2008 by The Haworth Press, 1st Edition
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|  | | Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits (1st Edition)
by David Bejou, Timothy Keiningham, Lerzan Aksoy
Hardcover, 144 Pages, Published 2006 by Routledge, 1st Edition
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|  | | Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Hardcover, 272 Pages, Published 2005 by Wiley
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|  | | Loyalty Myths
by Timothy L./ Vavra, Terry G./ Aksoy, Lerzan/ Wallard, Henri Keiningham
Hardcover, Published 2005 by John Wiley & Sons Inc
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|  | | Marketing, corporate social initiatives, and the bottom line (Working paper series)
by Lerzan Aksoy
Unknown Binding, Published 2001 by Marketing Science Institute
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