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Books 1 - 10 of 14 | Previous | Next


Strategic Integrated Marketing Communications
by Larry Percy
Paperback, 375 Pages, Published 2008 by Butterworth-Heinemann

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Strategies For Implementing Integrated Marketing Communications
by Larry Percy
Hardcover, 256 Pages, Published 1997 by McGraw-Hill Companies

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Advertising Strategy: A Communication Theory Approach
by Larry Percy, John R. Rossiter
Hardcover, 301 Pages, Published 1980 by Praeger Publishers

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Advertising and Promotion Management (International Ed Edition)
by J. Rossiter, Larry Percy
Hardcover, 646 Pages, Published 1987 by McGraw-Hill Education, International Ed Edition

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Advertising and Consumer Psychology
by Larry Percy (Editor), Arch G. Woodside (Editor)
Hardcover, 428 Pages, Published 1983 by Rowman & Littlefield Publishers

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Advertising Communications and Promotion Management (2nd Edition)
by John R. Rossiter, Larry Percy (Editor)
Hardcover, 672 Pages, Published 1997 by McGraw-Hill Companies, 2nd Edition

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Strategic Brand Management
by Richard Elliott, Larry Percy
Paperback, 288 Pages, Published 2007 by Oxford University Press, USA

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Strategic Advertising Management (2nd Edition)
by Larry Percy, Richard Elliott
Paperback, 364 Pages, Published 2005 by Oxford University Press, USA, 2nd Edition

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources) (Haworth Marketing Resources) (1st Edition)
by Larry Percy (Editor)
Hardcover, 270 Pages, Published 1997 by Routledge, 1st Edition

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Strategic Advertising Management
by Larry Percy
Paperback, Published 2002 by Oxford University Press, USA

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Books 1 - 10 of 14 | Previous | Next


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