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|  | | The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future (1st Edition)
by Vithala R. Rao, Joel H. Steckel
Hardcover, 250 Pages, Published 1995 by McGraw-Hill, 1st Edition
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|  | | Analysis for Strategic Marketing
by Vithala R. Rao, Joel H. Steckel
Paperback, 514 Pages, Published 1998 by Addison Wesley Longman, Inc.
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|  | | Marketing Research
by Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
Hardcover, 950 Pages, Published 1997 by Prentice Hall
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|  | | On the creation of acceptable conjoint analysis experimental designs
by Joel H Steckel
Unknown Binding, Published 1988 by University of Michigan?
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