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Market Planning for New Industrial Products (Ronald Series on Marketing Management)
by
Jean-
Marie
Choffray
,
Gary L. Lilien
Hardcover
, 312 Pages
, Published 1980 by John Wiley & Sons Inc
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Analytic support for managing new industrial product design and growth (Working series in marketing research)
by
Jean
Marie
Choffray
Unknown Binding
, Published 1982 by College of Business Administration, Pennsylvania State University]
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Analytical support for managing new industrial product design and growth (Working series in marketing research)
by
Jean
Marie
Choffray
Unknown Binding
, Published 1983 by College of Business Administration, Pennsylvania State University]
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A methodology for investigating the nature of the industrial adoption process and the differences in perceptions and evaluation criteria among decision participants
by
Jean
Marie
Choffray
Unknown Binding
, Published 1977
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