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Market Planning for New Industrial Products (Ronald Series on Marketing Management)
by Jean-Marie Choffray, Gary L. Lilien
Hardcover, 312 Pages, Published 1980 by John Wiley & Sons Inc

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Analytic support for managing new industrial product design and growth (Working series in marketing research)
by Jean Marie Choffray
Unknown Binding, Published 1982 by College of Business Administration, Pennsylvania State University]

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Analytical support for managing new industrial product design and growth (Working series in marketing research)
by Jean Marie Choffray
Unknown Binding, Published 1983 by College of Business Administration, Pennsylvania State University]

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A methodology for investigating the nature of the industrial adoption process and the differences in perceptions and evaluation criteria among decision participants
by Jean Marie Choffray
Unknown Binding, Published 1977

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