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|  | | MARKSTRAT: The Strategic Marketing Simulation (3rd Edition)
by Jean-Claude Larreche, Hubert Gatignon
Paperback, 224 Pages, Published 1997 by South-Western College Pub, 3rd Edition
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|  | | Marketing Strategy: A Decision-Focused Approach (4th Edition)
by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd
Paperback, 384 Pages, Published 2002 by McGraw-Hill/Irwin, 4th Edition
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|  | | Readings in Marketing Strategy (2nd Edition)
by Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
Paperback, 320 Pages, Published 1989 by Course Technology, 2nd Edition
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|  | | Marketing Management (McGraw-Hill/Irwin Series in Marketing) (4I.S.ed Edition)
by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche (Editor)
Paperback, 605 Pages, Published 2001 by McGraw-Hill Publishing Co., 4I.S.ed Edition
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|  | | Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing) (3rd Edition)
by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
Hardcover, 547 Pages, Published 1998 by Irwin/McGraw-Hill, 3rd Edition
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|  | | INDUSTRAT (TM): The Strategic Industrial Marketing Simulation (1st Edition)
by Jean-Claude Larreche, David Weinstein
Paperback, 192 Pages, Published 1988 by Prentice Hall College Div, 1st Edition
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|  | | Meca Report on the Competitive Fitness of Global Firms
by Jean-Claude Larreche
Hardcover, 611 Pages, Published 1997 by Financial Times Prentice Hall
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|  | | Markstrat 2 (Includes 3.5 Inch Diskette) (2nd/Bk&Dsk Edition)
by Jean-Claude Larreche, Hubert A. Gatignon
Paperback, 240 Pages, Published 1990 by Course Technology, 2nd/Bk&Dsk Edition
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|  | | Measuring the Competitive Fitness of Global Firms 2001 (Financial Times Management Briefings)
by Jean-Claude Larreche
Paperback, 96 Pages, Published 2001 by Financial Times Management
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|  | | Measuring the Competitive Fitness of Global Firms 2002 (Financial Times Executive Briefings)
by Jean-Claude Larreche
Paperback, 217 Pages, Published 2002 by Financial Times Management
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