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Books 1 - 10 of 13 | Previous | Next


Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Gerard J. Tellis
Hardcover, 216 Pages, Published 2003 by Sage Publications, Inc

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Advertising and Sales Promotion Strategy (1st Edition)
by Gerard J. Tellis
Hardcover, 475 Pages, Published 1997 by Prentice Hall, 1st Edition

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Estrategias de Publicidad y Promocion
by Gerard J. Tellis
Hardcover, Published 2005 by Addison Wesley Publishing Company

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Will and Vision: How Latecomers Grow to Dominate Markets
by Gerard J. Tellis
Paperback, 340 Pages, Published 2006 by Figueroa Press

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The SAGE Handbook of Advertising
by Gerard J. Tellis (Editor), Tim Ambler (Editor)
Hardcover, 512 Pages, Published 2007 by Sage Publications Ltd

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The Price Elasticity of Selective Demand : A Meta Analysis of Sales Response Models (Report No. 88-105)
by Gerard J. Tellis
Paperback, Published 1988 by Marketing Science Inst

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Biography - Tellis, Gerard J. (1950-): An article from: Contemporary Authors
by Gale Reference Team
Digital, 3 Pages, Published 2004 by Thomson Gale

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Advertising and Sales Promotion Strategy
by Gerard J. Tellis
Hardcover, Published 1980 by NY

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Decomposing the effects of direct TV advertising: Which ad works, when, where, and how often? (Report)
by Gerard J Tellis
Unknown Binding, 42 Pages, Published 1999 by Marketing Science Institute

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Books 1 - 10 of 13 | Previous | Next


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