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 | | The SAGE Handbook of Advertising
by Gerard J. Tellis (Editor), Tim Ambler (Editor)
Hardcover, 512 Pages, Published 2007 by Sage Publications Ltd
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|
 | | Will and Vision: How Latecomers Grow to Dominate Markets
by Gerard J. Tellis
Paperback, 340 Pages, Published 2006 by Figueroa Press
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|
 | | Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Gerard J. Tellis
Hardcover, 216 Pages, Published 2003 by Sage Publications, Inc
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|
 | | Advertising and Sales Promotion Strategy (1st Edition)
by Gerard J. Tellis
Hardcover, 475 Pages, Published 1997 by Prentice Hall, 1st Edition
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|
 | | Will & Vision: How Latecomers Grow to Dominate Markets (1st Edition)
by Gerard J. Tellis, Peter N. Golder, Clayton Christensen
Hardcover, 256 Pages, Published 2001 by McGraw-Hill, 1st Edition
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|
 | | The Price Elasticity of Selective Demand : A Meta Analysis of Sales Response Models (Report No. 88-105)
by Gerard J. Tellis
Paperback, Published 1988 by Marketing Science Inst
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|
 | | Biography - Tellis, Gerard J. (1950-): An article from: Contemporary Authors
by Gale Reference Team
Digital, 3 Pages, Published 2004 by Thomson Gale
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|
 | | Decomposing the effects of direct TV advertising: Which ad works, when, where, and how often? (Report)
by Gerard J Tellis
Unknown Binding, 42 Pages, Published 1999 by Marketing Science Institute
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|
 | | The international takeoff of new products: The role of economics, culture, and country innovativeness (Working paper)
by Gerard J Tellis
Unknown Binding, 44 Pages, Published 2002 by Marketing Science Institute
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|
 | | Advertising and Sales Promotion Strategy
by Gerard J. Tellis
Paperback, Published 1997 by Prentice Hall
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