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 | | Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by Gerald Zaltman, Lindsay H. Zaltman
Hardcover, 256 Pages, Published 2008 by Harvard Business School Press
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 | | How Customers Think: Essential Insights into the Mind of the Market (1st Edition)
by Gerald Zaltman
Hardcover, 352 Pages, Published 2003 by Harvard Business School Press, 1st Edition
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|
 | | Innovations and Organizations
by Gerald Zaltman, Robert Duncan, Jonny Holbek
Hardcover, 224 Pages, Published 1973 by John Wiley & Sons Inc
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|
 | | Theory Construction in Marketing (Theories in Marketing Series)
by Gerald Zaltman
Hardcover, 232 Pages, Published 1982 by John Wiley & Sons Inc
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 | | Metatheory and consumer research (Editors' series in marketing)
by Gerald Zaltman
Unknown Binding, 226 Pages, Published 1973 by Holt, Reinhart and Winston
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 | | Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
by Vincent Barabba, Gerald Zaltman
Hardcover, 294 Pages, Published 1991 by Harvard Business School Press
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 | | Strategies for Planned Change
by Gerald Zaltman, Robert Duncan
Hardcover, 416 Pages, Published 1977 by John Wiley & Sons Inc
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 | | Readings in Consumer Behavior: Individuals, Groups and Organizations (2 Sub Edition)
by Melanie Wallendorf, Gerald Zaltman
Paperback, 464 Pages, Published 1984 by John Wiley & Sons Inc, 2 Sub Edition
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 | | Processes and Phenomena of Social Change
by Gerald Zaltman
Hardcover, 463 Pages, Published 1973 by Krieger Pub Co
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 | | MARKETING, SOCIETY, AND CONFLICT THE PRENTICE-HALL SERIES IN ECONOMIC INSTITUTION AND SOCIAL SYSTEMS
by SIDNEY J. LEVY / GERALD ZALTMAN
Hardcover, 134 Pages, Published 1975 by PRENTICE-HALL, INC
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