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Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
by Julian Villanueva, Dominique, M. Hanssens
Paperback, 112 Pages, Published 2007 by Now Publishers Inc

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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) (2nd ed. Edition)
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Paperback, 520 Pages, Published 2003 by Springer, 2nd ed. Edition

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Customer information: building a strategic asset. (customer database): An article from: Chief Executive (U.S.)
by Dominique M. Hanssens
Digital, 5 Pages, Published 1996 by Chief Executive Publishing

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A bibliography of international marketing (Working paper series)
by Dominique m Hanssens
Unknown Binding, 21 Pages, Published 1980 by Pacific Basin Economic Study Center, Graduate School of Management, University of California

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MARKET RESPONSE MODELS 2/E
by Dominique M. Hanssens
Paperback, Published 1980 by NY

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Evaluation media effectiveness in the marketing of arts organizations (Working paper series / Center for Marketing Studies)
by Dominique m Hanssens
Unknown Binding, Published 1978 by University of California, Los Angeles, Center for Marketing Studies

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Market Response Models
by Dominique M./ Parsons, Leonard Hanssens
Hardcover, Published 2001 by Kluwer Academic Pub 1/2/2001

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MARKET RESPONSE MODELS
by DOMINIQUE M. PARSONS, LEONARD J. SCHULTZ, RANDALL L. HANSSENS
Paperback, Published 2001 by KLUWER ACADEMIC PUBLISHERS GROUP

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