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Services Marketing in Asia - A Case Book
by Jochen Wirtz, Christopher Lovelock
Paperback, 472 Pages, Published 2005 by Prentice Hall

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Services Marketing People - Technology - Strategy (Custom Edition For University of Central Florida) (5th Edition)
by Christopher Lovelock / Jochen Wirtz
Paperback, Published 2004 by Pearson Custom Publishing, 5th Edition

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Services Marketing (Prentice-Hall Series in Marketing) (6th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2006 by Prentice Hall, 6th Edition

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Services Marketing: People, Technology, Strategy
by Christopher & Wirtz, Jochen Lovelock
Paperback, Published 2005 by Pearson Education

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Services Marketing in Asia: Managing People, Technology and Strategy
by Christopher Lovelock, Jochen Wirtz
Paperback, 728 Pages, Published 2001 by Prentice Hall

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Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing " (Coursepack Edition)
by Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, Christopher H. Lovelock, Jochen Wirtz, Alan Tapp
Paperback, Published 2007 by Prentice Hall, Coursepack Edition

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