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|  | | Marketing: Best Practices
by Bert; Czinkota, Michael R.; Ronkainen, Ilkka A.; Shimp, Terence A.; Dickson, Peter R.; Hutt, Michael D.; Sheth, Jagdish N.; Lusch, Robert F.; Dunne, Patrick; Lindgren, John H. Jr.; Griffin, Abbie; Krishnan, Bilaji Hoffman; Rosenbloom
Paperback, Published 2002 by South-Western Educational Publishing
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