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|  | | Keeping Customers (The Harvard Business Review Book)
by John J. Sviokla, Benson P. Shapiro (Editor)
Hardcover, 384 Pages, Published 1993 by Harvard Business School Press
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|  | | Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Hardcover, 864 Pages, Published 1994 by Richard D Irwin
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|  | | Seeking Customers (The Harvard Business Review Book)
by Benson P. Shapiro, John J. Sviokla (Editor)
Hardcover, 343 Pages, Published 1993 by Harvard Business School Press
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|  | | Marketing Management Readings: From Theory to Practice
by Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Paperback, 576 Pages, Published 1985 by Richard D Irwin
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|  | | Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
by Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Hardcover, 688 Pages, Published 1985 by Richard D Irwin
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|  | | Segmenting the Industrial Market
by Thomas Bonoma, Benson Shapiro
Paperback, 140 Pages, Published 1984 by Lexington Books
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|  | | Sales Program Management: Formulation and Implementation (McGraw-Hill series in marketing)
by Benson P. Shapiro
Hardcover, 512 Pages, Published 1977 by Mcgraw-Hill (Tx)
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|  | | Staple Yourself to an Order (HBR Classic)
by Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla
Digital, 13 Pages, Published 2004 by Harvard Business Review
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|  | | Leveraging to Beat the Odds: The New Marketing Mind-Set
by Adrian J. Slywotzky, Benson P. Shapiro
Digital, 16 Pages, Published 1993 by Harvard Business Review
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|  | | How to Segment Industrial Markets
by Benson P. Shapiro, Thomas V. Bonoma
Digital, 8 Pages, Published 1984 by Harvard Business Review
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