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Books 1 - 8 of 8 | Previous | Next


Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (1st Edition)
by Banwari Mittal, Morris Holbrook (Contributor), Sharon Beatty (Contributor), Priya Raghubir (Contributor), Arch G. Woodside (Contributor)
Hardcover, 709 Pages, Published 2007 by Open Mentis Publishers, 1st Edition

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Customer Behavior: A Managerial Perspective (2nd Edition)
by Jagdish N. Sheth, Banwari Mittal
Hardcover, 544 Pages, Published 2003 by South-Western College Pub, 2nd Edition

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Customer Behavior: Consumer Behavior and Beyond
by Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman
Hardcover, 799 Pages, Published 1998 by Harcourt Brace College Publishers

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ValueSpace: Winning the Battle for Market Leadership
by Banwari Mittal, Jagdish N. Sheth
Hardcover, 265 Pages, Published 2001 by McGraw-Hill Companies

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Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies
by Banwari Mittal, Jagdish N. Sheth
Unbound, Published 2001 by McGraw-Hill

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Consumer Behavior: How Humans Think, Feel and Act in the Marketplace
by Banwari Mittal
Hardcover, Published 2008 by OPEN MENTIS

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Advertising strategies for hospitality services: because services are intangible, hospitality advertising must overcome the quadruple challenges of abstraction, ... Hotel & Restaurant Administration Quarterly
by Banwari Mittal, Julie Baker
Digital, 22 Pages, Published 2002 by Cornell University

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Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used (Report)
by Banwari Mittal
Unknown Binding, 25 Pages, Published 1994 by Marketing Science Institute

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Books 1 - 8 of 8 | Previous | Next


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