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|  | | Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 508 Pages, Published 1996 by Harpercollins
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|  | | Readings in Service Marketing
by Roland T. Rust (Compiler), Anthony J. Zahorik (Compiler), Timothy L. Keiningham (Compiler)
Hardcover, 365 Pages, Published 1996 by Harpercollins College Div
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|  | | Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 225 Pages, Published 1993 by Probus Professional Pub
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|  | | Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions (Special Report, Report No 90-115)
by Allan D. Shocker, David W. Stewart, Anthony J. Zahorik
Paperback, Published 1990 by Marketing Science Inst
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|  | | Return on Quality : Measuring the Financial Impact of Your Company's Quest for Quality
by Roland T., Anthony J. Zahorik and Timothy L. Keiningham Rust
Hardcover, Published 1994 by McGraw-Hill
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