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 | | Determining the Competitive Structure of Product-Markets: Practices, Issues and Suggestions (Report No 90-115)
by Allan D. Shocker
Paperback, Published 1990 by Marketing Science Inst
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 | | Analytic Approaches to Product and Marketing Planning (Proceedings of American Marketing Association/Mis/University of Pittsburgh Workshop, Report No 79-104) (Photocopy Edition)
by Allan D. Shocker (Editor)
Paperback, Published 1979 by Marketing Science Inst, Photocopy Edition
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 | | Identifying Competitive Product-Market Boundaries: Strategic and Analytical Issues (Working Paper, Report No 76-112)
by George S. Day, Allan D. Shocker
Paperback, Published 1976 by Marketing Science Inst
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 | | Analytic Approaches to Product and Marketing Planning: The Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109) (Photocopy Edition)
by Rajendra K. Srivastava, Allan D. Shocker
Paperback, 105 Pages, Published 1982 by Marketing Science Inst, Photocopy Edition
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|
 | | Pretest Market Models: A Critical Evaluation (Report No 86-107)
by Allan D. Shocker
Paperback, Published 1986 by Marketing Science Inst
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 | | Multi-attribute approaches for product concept evaluation and generation: A critical review (Research paper) (Rev. [ed.] Edition)
by Allan D Shocker
Unknown Binding, Published 1977 by Graduate School of Business, Stanford University, Rev. [ed.] Edition
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 | | Proactive approaches to implementing the marketing concept: A review of multi-attribute applications to product concept generation and evaluation (Working series in marketing research)
by Allan D Shocker
Unknown Binding, 5 Pages, Published 1976 by College of Business Administration, Pennsylvania State University
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|
 | | Analytic Approaches To Product & Marketi
by Allan D Shocker
Paperback, Published 1979 by MARKETING SCIENCE INSTITUTE
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| Books 1 - 8 of 8 | Previous | Next |