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Cognitive and Affective Responses to Advertising
by Patricia Cafferata, Alice M. Tybout (Editor)
Hardcover, 432 Pages, Published 1988 by Lexington Books

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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (1st Edition)
by l, Alice Tybout (Editor)
Hardcover, 352 Pages, Published 2005 by Wiley, 1st Edition

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Kellogg On Branding
by Alice M. (EDT)/ Calkins, Tim (EDT) Tybout
Hardcover, Published 2005 by John Wiley & Sons Inc

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Consumer-oriented transportation service: Modification and evaluation : final report (Research report / The Transportation Center, Northwestern University)
by Alice M Tybout
Unknown Binding, 100 Pages, Published 1981 by The Transportation Center, Northwestern University

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Consumer views of transportation in Evanston: A report based on focus group interviews
by Alice M Tybout
Unknown Binding, Published 1977 by Transportation Center, Northwestern University

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Cognitive and affective responses to advertising.
by Patricia and Alice M. Tybout, eds. Cafferata
Hardcover, Published 1989 by Lexington, Lexington Books, [

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