| Books 1 - 3 of 3 | Previous | Next | 
|  | | Control of advertising expenditures based on aggregate models of carryover effects: Alain Bultez and Philippe Naert (Working paper / European Institute for Advanced Studies in Management)
by Alain V Bultez
Unknown Binding, Published 1984 by European Institute for Advanced Studies in Management]
Compare Prices | Add to Wish List | Set Price Alert |
|  | | Decision rules for advertising budgeting and media allocation (Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 694)
by Alain V Bultez
Unknown Binding, Published 1979 by Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Compare Prices | Add to Wish List | Set Price Alert |
|  | | SH.A.R.P: Shelf allocation for retailer profit (Working paper / European Institute for Advanced Studies in Management)
by Alain V Bultez
Unknown Binding, 50 Pages, Published 1984 by European Institute for Advanced Studies in Management
Compare Prices | Add to Wish List | Set Price Alert |
| | Books 1 - 3 of 3 | Previous | Next |
|